In your search marketing campaign, time comes when you have to decide which of the two you should take more seriously: search reputation or local search ranking. Having said that, both activities are critical for a successful marketing campaign.
If you are new to the scene, having no idea how these things work, better talk to the search marketing experts in your area. When it comes to local marketing as well as maintaining a reputation, you have to search a company that knows the market and existing trends in it. So, just a suggestion: Webryze knows how search engine marketing Canada works. Things will get easier from there. In order to understand the two terms, it is better to compare them and find out which one’s better in tight situations.
Consider a business with multiple units and locations in almost every major metro city in the country. Let’s use an example of a brand that has a location in every major metro in a country.
First Step: Geotargeted term
When you talk local, local keywords become more important that generic ones. So, your first step is to get ranked for “geotargeted term + keyword”. It’s relatively an easier goal to accomplish. For example, you can set your term in the following manner.
- Austin colleges, or
- Art colleges Austin etc.
You can search for the terms like the way users search for businesses. A person searching should be able to find the listing and he should consider that school to go and earn a degree after being burdened with tons of debts.
Second Step: (Place/Location+ Name of the Niche) Reviews
Next step is, enter reviews of Austin school name. This is the platform where your business truly makes or loses its potential customers for good. This the point where your business can make or break its reputation.
What if the person looking for art schools finds negative reviews and worst customer experiences about your school? What if he finds reviews without any response and replies on the issues? What will you do when you’re in place of that customer? Here, the customer would normally conclude any of the following:
- The business (the school in this case) doesn’t care about its customers
- It only wants money (registration fees+ academic fees).
- Customers (students) are not important for the business (school).
This is the best way to ruin your own reputation. It’s like the best ads for a product that doesn’t deliver what it promises.
What is the Purpose of Search Engine?
Search exists for people to learn more and understand questions they have about something they are interested in. When a brand fails to remember this, it’s one of the reasons why they won’t be as successful as they could have been.
Finally
The next time someone comes up with the same question, you answer should be “Both”. Instead of preferring one over another, make them work with each other and get the best our of your efforts to build your brand reputation. These combined efforts, in turn, would benefit you by ranking you higher in SERPs.